Carlsberg Helps Struggling Pubs by Auctioning 800 Customized Glasses for Regulars

Devoted pub goers in Sweden can bid to have their names etched and displayed

If you love your local pub (and you live in Sweden) you can buy your very own personalized beer glass. Carlsberg

Sweden is one of the few countries in the world that chose not to implement a full lockdown in response to Covid-19. Instead, it kept most businesses open pretty much as usual, save for asking people to observe social distancing.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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