Cate Blanchett Narrates This Lovely Ad About the Different Ways People Celebrate Christmas

TBWA Sydney for David Jones

Headshot of Katie Richards

Everyone celebrates Christmas a little differently. Some people like to throw ugly sweater parties; others like to blow past the season without giving it a second thought. A new campaign from retailer David Jones starring actress Cate Blanchett gives viewers a glimpse into what the holiday brings for people in Australia. You might find it's not so different from your own celebrations.

The spot from TBWA in Sydney opens with Blanchett asking, "How do you Christmas?" As the spot unfolds, the viewer sees a whole host of ways people prepare for the holidays. It starts off pretty tame but quickly escalates to pretty out of control.

"Whether it is finding the perfect gift for a loved one, preparing the home for a Christmas feast, curating the perfect outfit for seasonal celebrations or bringing the magic of Christmas alive with engaging activities for your children, David Jones provides endless possibilities for everyone," David Thomas, CEO of David Jones, told B&T Magazine.

That sentiment is echoed nicely in the charming spot narrated by Blanchett with shots of all types of personalities around the holiday season, from those decked head to toe in ugly holiday sweaters and Christmas socks to those who, at the age of 30, are still making an annual trip to visit Santa Claus.

Finally, at the end of the spot, we see Blanchett waking up in the wee hours of Christmas Day to her young daughter celebrating the fact that Christmas has finally arrived. "Well," she says, "I guess that's how we do it." And really, there's no wrong way to do it.

@ktjrichards Katie Richards is a staff writer for Adweek.
Publish date: December 16, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT