Chobani Complete Arrives to Compete Against Other Healthy Snacks

The new line of products is aimed at people on the go

Chobani's latest national ad campaign begins today on TV and social. Chobani

Greek yogurt brand Chobani has gotten into the on-the-go snack game with Chobani Complete, a new line of lactose-free yogurts and drinks high in protein without added sugar. Launched in July, the products are aimed at shoppers looking for alternatives to the typical midday snack and are getting the backing of a new promotional campaign.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.