Chobani Is Dropping a Colorful Clothing Line for Its Kids Yogurt Brand

Using merchandise to elevate a newly launched product

The exclusive merchandise promotes Chobani Gimmies. Chobani

Chobani is rolling out a line of children’s clothing next week to promote Chobani Gimmies, a line of Greek yogurt snacks, including milkshake drinks and yogurt tubes. Chobani launched the line late last year and is now hoping to gain some momentum for the brand in 2019.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
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