Facing Climate Change and Overtourism, Norway Shifts Its Marketing

'They want to see it before it disappears'

Nigardsbreen, Norway
The Nigardsbreen glacier used to be one of Norway's most accessible, but climate change has altered its terrain. Maksim Shutov/Unsplash

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and read all of Adweek’s coverage on how sustainability and marketing intersect.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.