Clorox Announces Several Staff Changes, Including a New CMO

Eric Reynolds has been promoted to executive vice president

Replacing Reynolds as CMO will be Stacey Grier, who previously served as vp of brand engagement and enhanced wellness marketing. Clorox
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Change is coming for Clorox. Today, the company announced three promotions, two of which will shake up its marketing department.

The first and most notable is the promotion of Eric Reynolds—who has served as Clorox’s CMO for nearly the past four years—to the role of executive vice president, overseeing cleaning and Burt’s Bees. Replacing him as CMO will be Stacey Grier, who previously served as vp of brand engagement and enhanced wellness marketing. Before joining Clorox in 2016, Grier worked in the advertising world, holding the title of chief strategy officer at DDB San Francisco, where she worked with Clorox.

Evp of cleaning and strategy Linda Rendle has also been promoted to evp of strategy and operations. She will report to chair and CEO Benno Dorer, as will Reynolds and Grier.

“It’s a testament not only to their talent and deep experience, but also to the board and executive management’s commitment to long-term development and succession planning,” said Dorer of the promotions. “I couldn’t be more pleased to see such capable leaders assume these executive leadership roles.”

Next year will also see the departure of Dawn Willoughby, COO and evp of Clorox, in addition to the promotion of CFO Kevin Jacobsen and chief people officer Kirsten Marriner into evp roles.

“All of these changes speak not only to our dedication to succession planning and developing a strong executive team to lead the company, but also to ensuring continuity across our business,” said Dorer, adding that the company has “every confidence in our 2020 strategy.”

@dianapearl_ Diana is the deputy brands editor at Adweek and managing editor of Brandweek.