Infographic: CMOs Show Strength as They Prioritize Long-Term Growth and Community
Despite the pandemic, confidence among chief marketing officers is high
The CMO role has come to be considered one of the most important during the Covid-19 crisis.
Carlos Monteiro
Though the Covid-19 pandemic has hurt businesses across the advertising industry, a recent Deloitte survey shows that CIOs and CMOs are still in a strong position. Confidence among CEOs, on the other hand, has dropped from 55% to 35%.
This story first appeared in the Sept. 21, 2020, issue of Adweek magazine. Click here to subscribe.
