Coca-Cola’s Zico Launches First Work From BSSP

Expanding coconut water brand gets ad campaign to match

A woman lifts weights in screengrab from a new Zico ad.

Coconut water Zico, under new majority ownership, is broadening its ad strategy.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.
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