Coffee Brands Are Adapting as Consumers Opt to Brew at Home

Though it began with lockdown orders, experts think the trend will continue

a red coffeemaker on a gray background
Since people aren't able to drink their coffee in-store anymore, they're instead buying the coffee and brewing it themselves at home. Getty Images/ChefBoyRG

Key insights:

People tend to drink coffee where they are, which lately hasn’t been on campus, in the office or meeting friends at local cafes. They’ve been home.


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This story first appeared in the July 27, 2020, issue of Adweek magazine. Click here to subscribe.
@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
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