Coke’s Touchless Machines Serve Chilled Drinks With a Side of Peace of Mind
The latest vending machine to do some feel-good branding
Coke hopes to have a touchless option in all of its machines by year's end.
Coca-Cola
Key insights:
- Consumers' psychological needs are just as critical as their physical concerns during the pandemic, something this innovation can help appease.
- Impersonal as they seem, vending machines are still often the face of a brand.
Eleven years ago, Coca-Cola took the wraps off what it called “the fountain of the future.”
