Companies Might Send Millions of Employees to Work From Home. Is That Such a Bad Thing?

Confusion and productivity losses might well result—but perhaps innovation, too

stressed buy sitting at computer
While employees who work from home are often more productive, some workers prefer the office. Getty Images

Key insights:

With the number of coronavirus cases multiplying by the day, the media is overflowing with coverage of the epidemic, especially the toll it’s now taking on the economy. The virus has already had a demonstrable impact on business, from supply-chain interruptions in China to forecasted red ink for industries such as airlines and cruise operators.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.