ConAgra Continues to Stress Value in Food Ads

Despite the improving economy, the value message remains an important marketing tactic for food companies. Take ConAgra Foods as an example, which this month launched a new ad campaign for its Banquet brand. Ads make an emotional connection with moms, but the underlying message is value.

{"channel":"elasticpress","title":"Recommended","post_types":["post"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":1,"until_time":"m","q":"newest","num_posts":0,"vertical":"brand-marketing"}