Consumers Have Abandoned Panic Buying. Now, They’re Hoarding
They’re purposely and inadvertently buying more than usual
Shoppers are building bigger baskets and buying in bulk.
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Key insights:
- Shoppers are opting for fewer trips and choosing just one grocery store for both food and nonedible products.
- Mass merchants are courting individual consumers.
- A supply chain issue remains, with broken trust between consumers and suppliers.
After weeks of empty physical and digital shelves, the panic-buying phase of the coronavirus pandemic appears to be over.
