Consumers Are Learning That Cooking Isn’t That Hard, Says McCormick

Traffic to the company's website is up over 200%

mccormick brands
McCormick reported an 8% increase in net sales for the quarter ending May 31. McCormick, Old Bay, French's, Frank's

Key Insight:

More cooking and baking happening at home during the pandemic has been a windfall for CPG manufacturers such as McCormick & Co. And the seasonings company has good reason to believe these trends will continue.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.