Coors Can’t Run a Super Bowl Ad, So It’s Infiltrating Your Dreams Instead

Big Game-adjacent campaign attempts to use science to implant ads in your mind


One recent morning, Marcelo Pascoa, vp of global and North American marketing for Coors, woke up from some strange dreams with a vague feeling that it was time for a beer. The moment was not an occasion for worry.

@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.