CPG Has Shifted From Want to Need, Says General Mills’ Brad Hiranaga

The company also plans to make ecommerce a top priority

General Mills is scheduled to release its fourth-quarter earnings results on July 1. General Mills, CPG

Key insights:

Although the pandemic has brought great hardship to some sectors of the economy, such as hotels and restaurants, it has helped expand and accelerate others, like streaming services and food delivery.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.