Corona Beer is coming to Brazil, courtesy of Crispin Porter + Bogusky. The global agency's new São Paulo office, which opened in February, has been chosen by AmBev/InBev to handle the product launch.
Creative team André Kassu and Marcos Medeiros will manage the launch, overseen by CEO Vinicius Reis. The shop will also manage a special projects account for AmBev with a global collaboration from AB InBev.
CP+B in Brazil has also been tapped to handle a new product for Mondelēz International, as well as two new magazines from Brazilian publisher Editora Abril: Quatro Rodas and VIP.
"We are moving much faster than we imagined, considering we were born only seven months ago," said Reis in a statement. "In addition to these clients, we have several other projects that are being developed, as well as collaborations with CP+B London. Over the coming weeks, we plan to announce two additional major brands."
The agency works for global clients like Kraft, MetLife and Applebee's, among others.
"These guys embody the best things about our business—curiosity and passion and just the pure joy of creating something great and memorable," said Chuck Porter, chairman of CP+B.