Cruise Lines Tout Deals Even Though It’s Still Not Clear When They’ll Sail

Experts disagree that discounts are the best strategy to lure travelers

carnival cruise ship
Booking a future cruise remains a leap of faith for travelers. Carnival Cruise Line

Norwegian Cruise Line can’t tell travelers when its ships will resume sailing in North America, but when they do, drinks are on the house. Kids? Bring ‘em for free. Worried about airfare? They’ll take care of it. 

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.