Data Director Rigel Cable Moonlights as LGBTQ+ Influencer Rigel Gemini

2 identities in the marketing and social worlds

Rigel Cable works both in analytics at Astound Commerce and as an Instagram influencer.
Rigel Cable works both in analytics at Astound Commerce and as an Instagram influencer. Courtesy of Astound Commerce
Headshot of Nicole Ortiz

Rigel Cable is a director of data analytics at digital commerce agency Astound Commerce—but you might know him better by his influencer persona, Rigel Gemini.

This story first appeared in the April 6, 2020, issue of Adweek magazine. Click here to subscribe.
@neco_ornot nicole.ortiz@adweek.com Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.
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