Yum! Brands has named one of its veteran executives to fill Pizza Hut's vacant U.S. chief marketing officer slot. David Timm will move from KFC to fill the post, the client confirmed today.
Timm served as CMO of the U.K. and Ireland operation of Yum's KFC restaurant chain. His successor in that job has not been named.
Of late, KFC has been lauded for its frequently innovative U.K. ad efforts, producing several notable campaigns, including a 2014 push from BBH London that focused on two Scottish boys who root for opposing soccer teams.
At Pizza Hut, Timm succeeds Carrie Walsh, who left in September for a senior marketing position at the Susan G. Komen Foundation. He inherits lead creative shop Deutsch, which added the account about 18 months ago, though the pizza chain recently worked with TracyLocke on a holiday commercial featuring Michael Bolton.
All told, Pizza Hut spends nearly $250 million annually on domestic measured media. For the first three quarters of this year, the chain's U.S. sales—which account for more than half of all Pizza Hut sales worldwide—were relatively flat compared with 2014.