David&Goliath Hires New Chief Marketing Officer From 180LA

Stephen Larkin begins his new role immediately

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David&Goliath has hired Stephen Larkin as its new chief marketing officer. Larkin joins the agency from 180LA, where he worked for three years and also held the CMO position.

In his new role, which starts immediately, Larkin will report to David&Goliath president Brian Dunbar. David Angelo, founder and chairman of David&Goliath, said Larkin was a great fit for the team because his values and goals align perfectly with the agency's.

"We are less of a traditional agency, per say, and more of a brand with a very defined purpose so when we went looking for a CMO to champion our brand we looked everywhere," Angelo said. "We wanted to find someone who not only worked at great creative agencies, but also had a strong success record with like-minded clients at those agencies. Stephen fit the bill."

At 180LA Larkin led the agency's work with The Academy of Motion Picture Arts and Sciences, The Hollywood Foreign Press and worked on the "Unfairy Tales" project with UNICEF, which won five Cannes Lions and a Grand Prix for Good. Additionally, during his time at 180LA he helped the agency win major clients including Pepsi and HP, alongside projects for Mattel, Dollar Shave Club and Pacific Life.

Before his time at 180LA, Larkin headed up new business for Mullen in Pittsburgh and held the svp, brand evangelist position for Mullen Boston.

Now, at David&Goliath, Larkin hopes to help the agency continue telling its story and grow its client roster. 

"This is an agency that really knows who they are. David really has a vision for this agency, who it is, where it's going and that really inspired me. There's great talent here. It's not just one person and there's a great story at this agency. I just want to tell it," Larkin said.

Added Angelo: "We want brands that share our belief that no Goliath is too big or too small and we are going to scour the world looking for those like-minded brands because we believe in today's day and age brands need to embrace their authentic core now more than ever."  


@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
Publish date: October 3, 2016 https://dev.adweek.com/brand-marketing/davidgoliath-hires-new-chief-marketing-officer-180la-173831/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT