D/C’s ‘Fork’ Sticks Out at Addys

SAN FRANCISCO A Hard Rock Cafe print ad, “Fork,” by independent agency Duncan/Channon won best of show at the 2006 San Francisco Bay Area Addy awards competition last week.

D/C executive creative director Robert Duncan said his San Rafael, Calif., agency beat work from San Francisco shops such as Goodby, Silverstein & Partners, Publicis & Hal Riney, Venables, Bell & Partners, McCann Erickson and Grey.

“These are some of the best agencies in the country, if not the world, so we are especially thrilled to be honored in such company,” Duncan said.

The Hard Rock ‘Fork’ ad originally appeared in September to relaunch the company’s flagship cafe in New York.

Other divisional winners were: consumer magazines, Venables, Bell & Partners, “Oz Sticker Insert” for HBO Home Video; elements of advertising, McCann Erickson, “Secret ID” for Microsoft Windows XP; public service, DDB San Francisco, “Children of Shelters” for Children of Shelters; radio, Hub Strategy, for Sling Media; and television, McCann, “Jump Rope,” for Microsoft Xbox 360.