Deadpool Has Invaded the Rest of Walmart’s Movie Aisle With a Brilliant Blu-ray Stunt

Every movie is now a Deadpool movie

Background photo: Reddit user t_bex
Headshot of David Griner

In-store displays—especially at Walmart—usually aren’t the sexiest jobs in the advertising business. But here’s a killer exception.

At a limited number of Walmart locations, Deadpool has taken over an entire endcap of Blu-ray movies, specifically those affiliated with Fox Home Entertainment—aka the distributors behind Deadpool and, when it leaves theaters, Deadpool 2.

We don’t have much info about the stunt beyond a few sightings posted online by those who’ve stumbled across the displays.

UPDATE: We tracked down the brand marketers and agency behind the Blu-ray display, and you can read our Q&A about the project’s origin story here.

Reddit user t_bex posted the following image to the site, where it quickly became one of the most popular posts in the past 24 hours:

Gaming site IGN got a scoop on some of the Blu-ray sleeve designs and shared the images below:

We’ll update this article if we learn more details on the agency or creative team behind this one.


@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Publish date: May 16, 2018 https://dev.adweek.com/brand-marketing/deadpool-has-invaded-the-rest-of-walmarts-movie-aisle-with-a-brilliant-blu-ray-stunt/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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