Debunking 3 Myths About Latino Consumers This Hispanic Heritage Month
There’s much that marketers still don’t understand about this demographic
Not only are myths patently untrue, they can also be quite costly.
Illustration: Trent Joaquin; Sources: Getty Images, Unsplash
On the eve of the first Hispanic Heritage Month in 1968, Hispanics made up between 4–6% of the U.S. population. Today, that number is 18%—or nearly 60 million people.
