Delta Revamped Its Brooklyn Dating Wall With 133 Airport Codes to Celebrate Hometowns Outside of NYC

Touting its destinations

Headshot of Kristina Monllos

If you were hoping to take a selfie at the #DeltaDatingWall in Williamsburg, Brooklyn this weekend, you’ll find that the airline has overhauled the wall. Instead of detailed paintings of exotic locales, the wall is now adorned with playful yet intricate depictions of 133 airport codes—all of the places you can fly out of NYC on Delta.

The airport code illustrations by artist Celyn Brazier, who worked with Delta’s creative agency Wieden + Kennedy in New York (the walls were handpainted by Colossal Media), all showcase something special about the city or town they depict. For example, the illustration for JFK features an apple.

According to the agency, Delta is asking people to go and find these hidden gems—for what it’s worth, Cedar Rapids, Iowa’s CID airport code has an ear of corn—and post in the comments on Instagram for the chance to win something.

“Many people who call New York home have another hometown somewhere else,” said Wieden + Kennedy copywriter Ian Hart in an email. “And since Delta flies to more hometowns from New York than any other airline—133 of them, to be exact—we knew we had a unique opportunity to show some big-city love to hometowns the world over.”

Added Hart: “[Brazier] did a great job of really developing the character of these cities and giving each a personality all its own.”

Delta also created a Snapchat filter, a Facebook shoppable post (the airline and its media agency are still tinkering with it, but users who are served the ad will likely be able to click the airline code artwork to a prefilled booking page on Delta’s app) and an online store where you can purchase hats, T-shirts and mugs featuring the airport code artwork.

Check out more photos of the new artwork featured on the wall, which is located at North 10th Street and Wythe Avenue in Brooklyn. The airport codes will be up until Aug. 27.

Client: Delta Air Lines

Agency: Wieden + Kennedy New York
Executive Creative Director: Karl Lieberman
Creative Directors: John Parker, Sean McLaughlin
Copywriter: Ian Hart
Art Director: Jess Shriftman
Account Team: Liz Taylor, Jacque Parrish, Jasmina Almeda, Kerry O’Connell
Planning Director: Sean Staley
Executive Producer: Jen Vladimirsky
Head of Production: Nick Setounski
Art Buying: Yukino Moore
Photographer: Kristin Gladney
Social Director: Jess Breslin
Social Strategist: James Williams
Business Affairs: Patrick O’Donoghue, Carla Curry, Lindsey Timko
Project Managers: Jason Pelton, Ashlea Ramirez
Senior Print Producer: Leigh Ann Dykes

Artist: Celyn Brazier

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.