This is Demystifying Gen Z, a video series produced in partnership Wayv where we sit down with Gen Z to get answers to marketers’ most pressing questions about the next generation of consumers.
In the fifth installment of the series, we’re discussing fashion and influencers. Are influencers the main source of fashion inspiration for Gen Z? What else do they look to influencers for? Hear from 14 Gen Zers (including one influencer) about their thoughts on the influencer economy, which is claiming a growing percentage of marketing budgets.