video

Demystifying Gen Z: Please, No TV commercials

Surprisingly, they like targeted ads

Headshot of Nick Gardner

This is Demystifying Gen Z, a video series produced in partnership with WAYV where we sit down with Gen Z to get answers to marketers most pressing questions about the post-millennial generation.

In past episodes, we’ve covered content consumption habits, their thoughts on the retail experience, and brand loyalty.

In the fourth installment of the series, we’re discussing effective advertising. What ads work for Gen Z, are traditional ad formats still effective, and what are their thoughts on targeted advertising? Find out the answer to all of these, and more, on this episode of Demystifying Gen Z.

Nick is a video producer/editor at Adweek and a recent graduate from the University of Maryland.