Despite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually Provides an Opportunity for Nike

It also showed them to be a frontrunner among athletes

Duke's basketball star, Zion Williamson sits on the floor of the basketball court after his Nike shoe exploded
Zion Williamson sprained his ankle in a game on Feb. 20 when his Nike sneaker ripped apart as he tried to pivot. Getty Images

On Feb. 20, 18-year-old basketball phenom Zion Williamson blew out his Nike PG 2.5 shoes during Duke’s game against UNC, sending him off the court with a knee injury.

@4CInsights Aaron Goldman is chief marketing officer at 4C.