Bagel Bites Says Despite Our Differences, We Can All Agree on Pizza Bagels

New ad campaign from Johannes Leonardo tries to find common ground

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Last week, Kraft Heinz reported sales growth of 3.8% to $6.65 billion during its latest quarter. Bagel Bites

Key Insight:

The internet is full of disagreements. Some are over serious topics such as immigration, healthcare and prison reform. But the outcomes of other arguments, such as whether clowns are silly or scary, how a dog might wear pants, and if it’s pronounced jif or gif, involve fewer consequences.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.