Bagel Bites Says Despite Our Differences, We Can All Agree on Pizza Bagels
New ad campaign from Johannes Leonardo tries to find common ground
Last week, Kraft Heinz reported sales growth of 3.8% to $6.65 billion during its latest quarter.
Bagel Bites
Key Insight:
- Marketing that uses popular online arguments is a great way to get people both talking and invested.
The internet is full of disagreements. Some are over serious topics such as immigration, healthcare and prison reform. But the outcomes of other arguments, such as whether clowns are silly or scary, how a dog might wear pants, and if it’s pronounced jif or gif, involve fewer consequences.
