Deutsche Bank Unit Assigns Tech Leases To Doerr Associates

Doerr Associates has been tapped to create a first-quarter launch campaign for Deutsche Financial Services’ newly formed Technology Leasing Group.
The 10-person Winchester, Mass., agency has crafted an effort targeting computer and telecom resellers and end users. The initial work includes direct marketing and collateral materials portraying the client as an innovative provider of leasing plans, especially for midsized businesses, said Doerr official Gary Wintner. Print advertising will likely follow.
Doerr was invited to pitch the assignment by client vice president of marketing Kerry Smith. The agency had worked on similar programs when Smith oversaw AT&T Capital’s technology leasing unit, Wintner said. –David Gianatasi