Dick’s Sporting Goods Will No Longer Sell Assault-Style Rifles

Customers must be 21 to buy a gun now, too

Dick's Sporting Goods has made sweeping changes to the way it sells guns. Getty Images
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Dick’s Sporting Goods will no longer sell assault-style rifles and high capacity magazines, and the company will not allow anyone under 21 years of age to purchase a firearm. The company is making sweeping changes to the way it sells guns in response to the shooting in Parkland, Fla. earlier this month.

“We at Dick’s Sporting Goods are deeply disturbed and saddened by the tragic events in Parkland,” wrote Edward W. Stack, chairman and CEO of Dick’s Sporting Goods, in a statement. “Our thoughts and prayers are with all of the victims and their loved ones. But thoughts and prayers are not enough.”

While Dick’s Sporting Goods stopped selling assault-style rifles at its retail locations after the shooting at Sandy Hook in 2012, the company still sold assault-style rifles at its Field and Stream locations. It will not sell assault-style rifles at its 35 Field and Stream locations anymore.

Dick’s Sporting Goods sold a gun to the Parkland shooter in November 2017. “It was not the gun, nor type of gun, he used in the shooting,” said Stack. “But it could have been. Clearly this indicates on so many levels that the systems in place are not effective to protect our kids and our citizens. We believe it’s time to do something about it.”

The statement also called on the nation’s elected officials, asking them to “enact common sense gun reform.”

Read the full statement from Stack below:

We at Dick’s Sporting Goods are deeply disturbed and saddened by the tragic events in Parkland. Our thoughts and prayers are with all of the victims and their loved ones.

But thoughts and prayers are not enough.

We have tremendous respect and admiration for the students organizing and making their voices heard regarding gun violence in schools and elsewhere in our country.

We have heard you. The nation has heard you.

We support and respect the Second Amendment, and we recognize and appreciate that the vast majority of gun owners in this country are responsible, law-abiding citizens. But we have to help solve the problem that’s in front of us. Gun violence is an epidemic that’s taking the lives of too many people, including the brightest hope for the future of America—our kids.

Following all of the rules and laws, we sold a shotgun to the Parkland shooter in November of 2017. It was not the gun, nor type of gun, he used in the shooting. But it could have been.

Clearly this indicates on so many levels that the systems in place are not effective to protect our kids and our citizens.

We believe it’s time to do something about it.

Beginning today, Dick’s Sporting Goods is committed to the following:

  • We will no longer sell assault-style rifles, also referred to as modern sporting rifles. We had already removed them from all Dick’s stores after the Sandy Hook massacre, but we will now remove them from sale at all 35 Field & Stream stores.
  • We will no longer sell firearms to anyone under 21 years of age.
  • We will no longer sell high capacity magazines.
  • We never have and never will sell bump stocks that allow semi-automatic weapons to fire more rapidly.

At the same time, we implore our elected officials to enact common sense gun reform and pass the following regulations:

  • Ban assault-style firearms
  • Raise the minimum age to purchase firearms to 21
  • Ban high capacity magazines and bump stocks
  • Require universal background checks that include relevant mental health information and previous interactions with the law
  • Ensure a complete universal database of those banned from buying firearms
  • Close the private sale and gun show loophole that waives the necessity of background checks

We hope others join us in this effort to let our kids know that their pleas are being taken seriously.

Some will say these steps can’t guarantee tragedies like Parkland will never happen again. They may be correct—but if common sense reform is enacted and even one life is saved, it will have been worth it.

We deeply believe that this country’s most precious gift is our children. They are our future. We must keep them safe.


@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
Publish date: February 28, 2018 https://dev.adweek.com/brand-marketing/dicks-sporting-goods-will-no-longer-sell-assault-style-rifles/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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