Disney Celebrates Mickey Mouse’s 90th Birthday With an Immersive Pop-Up Exhibit

Because people can't get enough of M-I-C-K-E-Y

Video: Josh Rios; Editor: Breana Mallamaci

To celebrate Mickey Mouse’s 90th birthday, Disney created Mickey: The True Original Exhibition, a 16,000 square-foot immersive exhibition. Visitors can walk through various rooms and view works of art inspired by Mickey’s 90-year history, like Sorcerer’s Way and the Cosmic Cavern, as well as purchase exclusive merchandise. Artist and curator Darren Romanelli also created a room called The Collection where various Mickey Mouse branded products are showcased.

@yagot2believe breana.mallamaci@adweek.com Breana Mallamaci is a senior video producer and animator at Adweek. She enjoys making spreadsheets in her spare time for fun.