Don’t Expect Disney’s New Splash Mountain Theme Right Away

The attraction will be reimagined for The Princess and the Frog

screengrab from a disney cartoon of a shack in the forest with an alligator playing a trumpet and a black princess standing next to him
Concept art of the new Princess and the Frog storyline planned for the attraction. Disney
Headshot of Eva Kis

Key insight:

Splash Mountain, one of Disney’s problematic theme park attractions, will be “completely reimagined” from its current theme, which has its roots in Song of the South, a Disney movie the company has long disavowed.

@thisiskis eva.kis@adweek.com Eva Kis is the online editor at Adweek.
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