Dollar Shave Club Details a Ballsy Twitter Contest to Promote Its New Ball Spray

Two users will win $25,000 each, along with a Serge Gay Jr. painting of their pair

There is now a wait list for Dollar Shave Club's Ball Spray - Credit by Dollar Shave Club
Headshot of David Cohen

Twitter users: Dollar Shave Club wants to remind you that your balls are in your court, and the right set could earn you $25,000.

The direct-to-consumer personal grooming products retailer introduced a new product earlier this month, Ball Spray, which it described as “the solution to that swampy feeling in your shorts that comes along with the warm summer weather.”

Ball Spray turned out to be one of the fastest products in the company’s history to sell out, doing so in less than two weeks and spurring the creation of a wait list

In addition to the benefits provided by the no talc and no zinc formula, which absorbs moisture and reduces chafing, Dollar Shave Club wants to give a pair of lucky Twitter users $25,000 and the honor of having their balls turned into “fine art” by artist Serge Gay Jr.

People have until Aug. 3 to reply to this @DollarShaveClub tweet with the hashtags #paintmyballs and #contest, as well as describing “how their testicles make them resilient, confident and vulnerable.”

Dollar Shave Club’s advice to contestants is: “Don’t go for the easy laugh—dig a little deeper. Use poetry, write song lyrics, or tell us a story—all in 280 characters or less. Written submissions only—DO NOT use your cameras. Remember, this is art.”

Dollar Shave Club

The company said it has already received over 370 entries in the contest’s first 72 hours, sharing some of the early leaders in the clubhouse:




david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.