Domino’s Offers a Year of Free Pizza to the Best Home Filmmaker

Fan-made film may be featured in a commercial

Domino's Homemade Film Festival encourages fans to express their love of pizza. - Credit by Domino's
Headshot of Kaila Mathis

Key Insight:

We’re all stuck at home and having to find more ways to get creative to pass the time. Domino’s Pizza is challenging its fans to a Homemade Film Festival, a contest of home movies expressing their love for the brand—which will love them back to the tune of a year of free pizza.

The videos are required to be 60 seconds or less and well-lit, but don’t need any equipment fancier than a smartphone camera. The winners may even be featured in commercials, similar to Domino’s recent iPhone-filmed TV spot.

Videos are encouraged to be Covid-friendly, depicting activities such as awaiting contactless delivery, and sustainability-focused, like repurposing the cardboard box or handling leftovers.

The contest is open for entries through Aug. 21, and fans will be able to vote for their favorites Sept. 7-11. On Sept. 18, the winner will receive a year’s worth of Domino’s pizza, while runners-up will get digital gift cards.

The idea is the pizza chain’s latest effort to keep consumers entertained and engaged with the brand while stuck at home.

“What better way to have a fun day than to make a home movie and possibly win free pizza for a year because of it?” said Kate Trumbull, vp of advertising at Domino’s, in a statement.

The campaign comes after the launches of Domino’s new contactless carryout and car-side delivery in response to the pandemic.

Competing pizza franchises are launching their own efforts to keep consumers engaged with their brand while at home. Papa John’s created an augmented reality 3D lens on Snapchat to announce a jumbo-size Shaq-a-Roni pizza with Shaquille O’Neal, and Little Caesars announced a “Thanks America” customer appreciation campaign in June with $3.99 pizzas to celebrate the generosity of customers, who helped the chain donate 12 million pizzas to healthcare workers.


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Kaila is an intern for Adweek in the Brand Marketing Department, and covers news in brand marketing and retail. She is a rising senior at Villanova University pursuing a degree in PR & Advertising and Journalism.
Publish date: July 28, 2020 https://dev.adweek.com/brand-marketing/dominos-homemade-film-festival-free-pizza-commercial/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT