Headshot of Sara Jerde

The re-election campaign for President Donald Trump has purchased an ad slot during Super Bowl 2020 that will run early in the game.

The campaign’s confirmation of the ad comes after weeks of speculation, and on the heels of Democrat Michael Bloomberg’s campaign also announcing today that it would have a 60-second spot in the Big Game.

“President Trump made the unprecedented decision to keep the campaign open following his first election, which allows to do things like buying a Super Bowl ad,” said Communications Director Tim Murtaugh in a provided statement. “This is a clear indication that we’re ramping up the campaign, which also includes unprecedented pushes for black, women, Latino, and women voters.”

The Bloomberg campaign took some of the spotlight from the Trump campaign by rolling out news about its own Super Bowl ad earlier today, telling reporters that its commercial was to counter Trump’s presence during the Big Game.

The ad was pegged to cost $10 million, according to Politico, which broke the news. Fox Sports claimed in November that it had sold all of its 77 units in the game for as much as $5.6 million per 30-second spot.

The Trump campaign had been talking with Fox since the fall, struck a deal on the ad in December and the campaign paid for the spot last month, Murtaugh said in the statement.

An astronomical amount of money is expected to be spent in the 2020 presidential election, with some forecasts predicting up to $20 billion, with digital ad spend growing substantially.

Additional details about what the Trump campaign has planned for its Super Bowl ad, including its messaging and which agency it’s working with on the spot, were not disclosed.

Sara Jerde is Adweek’s publishing editor, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 presidential race.