Don’t Expect a Marketing Blitz From Auto Brands on This Fourth of July

Generous April promotions and new inventory worries seem to have rained on the fireworks this year

car with American flags and fireworks
Customers expecting a host of sales blowouts this weekend may be disappointed. Photo Illustration: Trent Joaquin; Sources: Getty Images, Unsplash

Key insights:

Two months ago, if you were looking for signs of just how bad things were for the automotive sector, all you had to do was wander over to the internet and marvel at the deals on offer.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.