Doritos Joins the Movement to Amplify Black Voices

Snack brand's effort includes an ad with Luke James, billboards and a donation to Black Lives Matter

Close-up of a woman's face
Doritos said it is working in partnership with the Black Lives Matter movement to identify Black artists in the fight against racial injustice. Doritos
Headshot of Lisa Lacy

Doritos is committing to amplifying Black voices in a new spot debuting Sunday night during the BET Awards.


Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
{"title":"Recommended","post_types":["post","page"],"channel":"parsely","lineup_id":"54851","since_qty":226,"since_time":"d","until_qty":1,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}