Doritos Joins the Movement to Amplify Black Voices

Snack brand's effort includes an ad with Luke James, billboards and a donation to Black Lives Matter

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Doritos said it is working in partnership with the Black Lives Matter movement to identify Black artists in the fight against racial injustice. Doritos
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Doritos is committing to amplifying Black voices in a new spot debuting Sunday night during the BET Awards.

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@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.