Dos Equis Made an Extra Long Cooler to Help Drinkers Stay 6 Feet Apart

The beer brand is giving away a limited number of the coolers on Friday

Photo of the Dos Equis seis-foot cooler with two people giving cheers
The Heineken-owned beer company is giving away an undisclosed number of the coolers on June 26. Dos Equis

Summer officially began last week, and while many of the activities that beer drinkers look forward to during the warmer months have been canceled as a result of the Covid-19 pandemic, beer brands are looking for ways to encourage some of the lower-risk summer pastimes.

Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.