DSW’s #TooManyShoes TikTok Challenge Generates 1.7 Billion Views in a Few Days

It's the footwear retailer's first foray on the social media platform

jennifer lopez with her shoes
Entertainer Jennifer Lopez, who partnered with DSW earlier this year, also got in on the retailer's hashtag challenge. DSW, @jlo/tiktok

When its first TikTok hashtag challenge launched Saturday, footwear retailer DSW’s aim was to merely dip its toe into the social media platform, in the words of CMO Amy Stevenson.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.