DTC Luggage Brand Away Is Marketing New Pet Carriers Directly to Furry Travelers

Employing 4-legged influencers, scented posters and animal-centric messaging

three posters for yosemite with a tree, cairo with an egyptian cat, and buenos aires with a dog trying to eat a steak
The OOH ads, which target pets themselves, will run in Boston, Chicago, New York and San Francisco. Away

In time for International Dog Day on Wednesday, and after months of lonely homebound humans rushing to bring new pets into their lives during lockdown, direct-to-consumer (DTC) luggage brand Away has added a new, animal-centric item to its repertoire: a pet carrier.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.