DTC Men’s Apparel Brand Mack Weldon Airs Television Ads for the First Time

A drop in demand for TV advertising has made the channel more affordable

Mack Weldon
DTC brand Mack Weldon is airing television spots for the first time. Mack Weldon
Headshot of Richard Collings

Mack Weldon, the direct-to-consumer men’s apparel brand, is now airing television ads for the first time in the company’s nearly 10-year history, said its CEO Brian Berger.

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@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.