Dunkin’ Is Scaring Mouths With a Spicy Ghost Pepper Donut in Time for Halloween

The chain is capitalizing on customers' hankering for all things spicy

Spicy Ghost Pepper Donut
The Spicy Ghost Pepper Donut will only be available for a limited time. Dunkin'

Just in time for Halloween, Dunkin today unveiled its new Spicy Ghost Pepper Donut, capitalizing on a savory trend typically associated with more savory fare like chicken nuggets, sandwiches and tacos.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.