Electronic Arts Has Banned 50,000 Gamers for Hate Speech

CMO Chris Bruzzo says marketers have a 'deep responsibility'

- Credit by Editor: Malinda DiPasquale
Headshot of Chris Ariens

PALM SPRINGS, Calif.—“Negativity and toxicity are way too prevalent in gaming,” according to Chris Bruzzo, the chief marketing officer of video game maker Electronic Arts.

The company has banned 50,000 users for having hate speech in their account names last month. It’s has also recently created a healthy communities summit to help combat negativity in gaming. More than half (57%) of the gamers who attended said they’d been the victim of online bullying.

More people will join the gaming community in the next five years than in the past few decades combined. At Adweek’s annual Brandweek summit, Bruzzo laid out what other initiatives the $5 billion gaming giant is rolling out as well as his thoughts on what marketing means in 2019, especially with more data insights.


Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
Publish date: November 11, 2019 https://dev.adweek.com/brand-marketing/ea-banned-50000-user-accounts-for-hate-speech/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT