Edmonton Eskimos Consider Name Change After Backlash and Sponsor Pushback

The Canadian football team will seek input from Inuit leaders and community members

a yellow football helmet
The Edmonton Eskimos are the latest football team to reconsider its racist branding. Edmonton Eskimos

The reckoning and redemption of brands with racially charged and objectionable names has not been limited to the worlds of sports and syrup in the United States.

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.