Email Marketing Revenue Skyrockets; What to Watch on Peacock This Fall: Tuesday’s First Things First

Plus, inside TikTok’s case against Trump

Klaviyo reports an 86% year-over-year increase in email revenue and a 21.8% increase in open rates. Getty Images
Headshot of Jess Zafarris

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.
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