Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in a Pandemic?

With email revenue up 86%, brand messaging needs to consider customer mindsets and environments

Klaviyo reports an 86% year-over-year increase in email revenue and a 21.8% increase in open rates. Getty Images
Headshot of Ian Zelaya

Covid-19 has forced millions of Americans to spend a majority of their day-to-day routines at home and, naturally, online shopping has been booming since lockdowns began in the spring. In turn, email marketing performance has also exploded, and the numbers are staggering.


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ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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