What Happened for This Entrepreneur When Lacrosse and Chemistry Collided

Hex Performance's Drew Westervelt didn't set out to create a new laundry detergent

Former professional lacrosse player Drew Westervelt knew there had to be a better way to deep clean sportswear. He found that even as clothing makers were adapting their fabrics to accommodate more active lifestyle, cleaning products weren’t keeping up.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.