Eskimo Pie Changes Its Name to Edy’s Pie to Better Reflect Its Brand Values

Updated packaging drops its longtime mascot

eskimo pie ice cream box with logo and an ice cream bar
It's the latest rebrand to come as consumers increasingly support social justice efforts. Nestlé

Another brand is changing its packaging amid larger discussions from consumers of what is and isn’t appropriate.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.