Women’s Sports and Esports Offer Biggest Opportunities for Marketers Right Now

How the pandemic has been an opportunity for esports

Adweek's Nick Gardner spoke with AT&T's Shizuka Suzuki and Activision's Daniel Cherry during NexTech 2020. Adweek

After just one weekend of baseball, the possibilities for live sports are again in question during the era of Covid-19 as more than a dozen Miami Marlins players and coaches tested positive for the virus. So what are sports marketers (and sports fans) to do?

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.